August 22, 2019

Fleet Management

Project Summary

It is Germany based business for GPS vehicle tracking & fleet management.

They have 2 similar types if the website with the same services. Mainly they provide services to transportation, healthcare, corporate and construction industry.

Features

  • The main objective of the client is to target transportation, healthcare, corporate and construction industry so have created a strategy to target these domains.
  • We have done deep keyword analysis for local searches (mainly Germany) and finalize some business specific keywords having low competition and more searches.
  • Formulated a different type o link building strategy with which we can target various locations in Germany as well as achieve ranking for.
  • Used content written German & posted it in specific websites to get backlink as well as traffic
  • Done email marketing as well as eBook promotion to get more leads.Results:-70% of the traffic on the website is increased.
  • Achieved top ranking for keywords
    1. Route control
    2. Fleet management
    3. Vehicle positioning system
    4. GPS antitheft device

Technical Challenges

Targeting Germany through Organic SEO.
Finding good German website for posting & sharing content.

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